Grand Opening: Basecamp Fitness Adding Location in Columbia, South Carolina

Wednesday, October 14th, 2020

The Carolinas are about to get HIIT. Basecamp Fitness, the hot new boutique fitness franchise with a unique brand of high-intensity interval training (HIIT)-based workouts, has expanded its nationwide footprint with the sale of a new location in Columbia, SC.

"We are delighted to introduce Basecamp Fitness and its singular style of workout to the Soda City," said Drew Mobley, owner of the new Basecamp Fitness. "We offer an effective and efficient workout for adults of all ages and abilities, with a team approach to torch calories and build strength."

At 35 minutes long, a Basecamp class is one of the most intense yet effective workouts on the market. Members alternate between 60-second bursts of strength exercises and 60 seconds of cardio on assault bikes. An optional core segment follows every workout, which means participants benefit from intense cardio, strength training and abdominal training during every session.

Big things are happening at Basecamp Fitness, which was originally started 2013 by Nick Swinmurn, the founder of online shoe and clothing retailer Zappos. Today, Basecamp Fitness is a member of the Self Esteem Brands portfolio, which also includes the world's largest and fastest-growing fitness franchise, Anytime Fitness. Self Esteem Brands is known for identifying and growing successful franchise formats, with an emphasis on independent, small-business owners who operate their brand locations.

"After opening several corporate studios and perfecting the customer experience at Basecamp Fitness, we are excited to expand this unique franchise opportunity on a nationwide level," said David Mortensen, president and co-founder, Self Esteem Brands. "With such interest in boutique fitness, we are in a fantastic position to be aggressive with our franchise growth strategy for the Basecamp Fitness brand."

Basecamp Fitness is actively seeking qualified franchise partners. The Basecamp Fitness franchise opportunity offers potential owners the opportunity to capitalize on an emerging fitness market across all 50 states. Basecamp is backed by Self Esteem Brands, which owns Waxing the City, The Bar Method, and Anytime Fitness, and brings best practices from both of its fitness concepts to support Basecamp franchisees, with unparalleled support in real estate, finance, training and marketing.