Flock and Rally Earns SCPRSA “Best in Show” Silver Wing Award
Staff Report From Columbia CEO
Friday, May 8th, 2020
Flock and Rally, a full-service, women-owned strategy, marketing and communications agency based in Columbia, South Carolina, was honored with 11 awards — including the 2019 Best in Show Silver Wing Award — by the S.C. chapter of the Public Relations Society of America (SCPRSA).
Founded in 2010, Flock and Rally serves clients across the state of South Carolina and beyond. The firm is focused on building campaigns and brands that are based on research, client insight and an audience-first strategy that is customized to fit each project. Clients come to Flock and Rally for brand development, outreach planning, creative services and a full range of implementation work, ranging from public relations and social media marketing to digital advertising, traditional advertising, collateral design, content marketing and more. Find more information at http://www.flockandrally.com.
Flock and Rally and its project partners earned SCPRSA Mercury and Silver Wing awards for the following 2019 projects and campaigns:
· The “Best in Show” Silver Wing Award and a Silver Wing Award of Excellence in Research and Evaluation for the Richland Library Friends and Foundation’s buyer persona research.
· A Mercury Award of Excellence in Integrated Communications for the South Carolina State Fair’s 150th year campaign.
· A Mercury Award of Excellence in Integrated Communications for the Hire Me SC statewide employer campaign.
· A Mercury Award of Merit in Public Service with SCCADVASA for the REALationships 101 digital campaign.
· A Mercury Award of Merit in Integrated Communications for the BullStreet District’s REI announcement.
· A Silver Wing Award of Excellence in Facebook Engagement for the South Carolina State Fair’s audience-targeting social media ads.
· A Silver Wing Award of Excellence in Media Relations for Associations, Government and Nonprofit Organizations for the Historic Columbia’s Fall 2019 PR campaign.
· A Silver Wing Award of Excellence in Collateral for the branding and signage templates for the Columbia Parks Greenways.
· A Silver Wing Award of Excellence in Research and Evaluation for EngenuitySC buyer persona research.
· A Silver Wing Award of Excellence in Research and Evaluation for Building Families’ brand research and redesign.
Mercury Awards recognize public relations programs and campaigns, and Silver Wing Awards recognize outstanding tactics used in public relations. The Public Relations Society of America is the world's largest organization for public relations professionals. Learn more about the South Carolina chapter at www.scprsa.org.
"We share these awards with our clients and our project partners," says Tracie Broom, co-founding partner at Flock and Rally. "We are so grateful to have the opportunity to develop and implement plans that build community and help our clients to achieve their goals.”
“In particular, we are tracking the expansion of digital solutions across our industry, such as the use of artificial intelligence in online advertising,” notes Debi Schadel, co-founding partner at Flock and Rally. “Aided by the thought leadership of our VP of marketing, Merritt McNeely, we are exploring and implementing resourceful new digital tactics as well as more traditional means to help our clients reach their target audiences.”