Colonial Life Launches Spanish-language Consumer Website

Staff Report From Columbia CEO

Wednesday, May 16th, 2018

Spanish-speaking consumers can now learn more about healthy living, employee benefits, and other workplace issues on a new website from Colonial Life.

As an enhancement to the company’s two-year-old WorkLife consumer website, the Spanish-language site will feature content on benefits and types of insurance, healthy living, finances and common workplace issues.

“This website will be a valuable resource to Hispanic business owners and their employees,” said Dana Bagwell, director in growth markets at Colonial Life. “This is a strong step for Colonial Life in building credibility and a connection to the growing population of Spanish-speaking consumers.”

According to the U.S. Census Bureau, the number of Latino consumers will increase 163 percent to 133 million by 2050. Colonial Life is investing in this population by improving the overall consumer experience and targeting high growth areas for Spanish-speakers.

“When growing our business, engagement is a key factor,” Bagwell said. “To expand into this target market, we must communicate in the language and manner Latino consumers prefer.”