Jaguar Columbia Receives 2017/18 Pride of Jaguar Retailer Excellence Award

Tuesday, March 13th, 2018

Jaguar Columbia has been honored by Jaguar Land Rover North America as one of the top dealerships in the nation, and a recipient of this year’s Pride of Jaguar Retailer Excellence Award.

The Pride of Jaguar and Land Rover Pinnacle Awards are given annually to retailers who have demonstrated a commitment to excellence and to the Jaguar and Land Rover brands. Retailers are selected based on their top performance in core business categories, including customer advocacy, sales, service, and parts.

In 2017, Jaguar Land Rover U.S. sales reached an all-time record with U.S. sales up 9 percent for the two brands combined. For the Land Rover brand, U.S. sales reached 74,739 units and achieved double-digit annual growth for the brand’s flagship model, the Range Rover.

“We want our customers to have the best experience possible when buying or servicing their vehicles, and Jaguar Columbia has gone above and beyond with their customer service experience,” said Warner Peacock, president and CEO of Peacock Automotive, which is the parent company to Jaguar Land Rover Columbia. “We are so proud of their team and offer a huge congratulations to the entire staff of the dealership.”

The Jaguar brand maintained its position among the industry’s growth leaders in the U.S. market with sales up 27 percent from 2016, driven by impressive sales performances of the F-PACE and XE models. The Jaguar F-PACE performance SUV continued to be the brand’s top seller since being launched two years ago.

“We are proud to recognize our leading retailers for their outstanding performance and commitment to the Jaguar and Land Rover brands,” said Joe Eberhardt, president & CEO, Jaguar Land Rover North America. “We achieved another record sales year in the U.S. last year, in large part due to the high-quality service and outstanding ownership experience these retailers provide to our customers every day.”

Since the dealership was purchased in 2014 by Peacock Automotive, Jaguar Columbia has seen an increase in sales of 75%. Jaguar Columbia is one of 16 dealerships to be recognized with the Pride of Jaguar Award, out of 338 retailers across the U.S.

“Our team is so dedicated to serving our customers and community, and this award proves that point,” said Jaguar Columbia Executive General Manager John Guth. “We come to work every day with the goal to have zero dissatisfied customers.”